Craft Brewery Stands in Budweiser's Way of Trademarking "Brewed the Hard Way"

by Ryan Hudak on Jun 12, 2015 in Beer
Craft Brewery Stands in Budweiser's Way of Trademarking

Oh, Budweiser. First, you give us plenty of fodder with your ridiculous Super Bowl commercial, deliberately insulting the craft breweries you are buying up for yourself and trying to convince us that your beer is “brewed the hard way,” because all other brewers take the easy way out of brewing somehow. Then, you roll out the sometimes-rapey, always stupid “Up for Whatever” ad campaign thinking it will somehow appeal to millennials since they’re all idiots who fall for that kind of thing. And now, you’re revisiting the Super Bowl ad, but probably not in the way you had imagined.

Five days after the ad aired, Budweiser filed a trademark application for “Brewed the Hard Way,” probably so they could further try to insult the craft breweries that are handily taking Bud’s market share. The problem with the trademark application, though, is that small Martin City Brewing Company in Missouri filed a trademark for “Hard Way IPA” only FOUR days after the ad aired. Why Budweiser wouldn’t have begun the process before they announced something to the world, I don’t know, but now Martin City has the upper hand.

Especially since they filed an “actual use” trademark, which means they already had the phrase in use, and Budweiser filed an “intent to use” trademark, meaning they intend to use it sometime in the future. Unfortunately for Bud, actual use trumps intent to use as far as filing priority goes. As does date of filing. Whoops!

So now Budweiser is getting it from craft beer again since their trademark filing has been put on hold until a decision has been made on Martin City’s filing. There is a part of the process where people can challenge a trademark filing, so we’ll see if Budweiser comes out swinging or if they leave well-enough alone (spoiler alert: the boobs at Budweiser keep kicking themselves, so they’ll probably take on the little guy again). Keep watching, because it may get nasty.

Even nastier than a Bud Light Lime.

Photo via YouTube


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Where to Watch the 2018 Kentucky Derby in NYC

Where to Watch the 2018 Kentucky Derby in NYC

Here's where to watch the 2018 Kentucky Derby in NYC....read more ›

by Hannah Warne Apr 24, 2018
Where to Celebrate Cinco de Mayo 2018 in New York City

Where to Celebrate Cinco de Mayo 2018 in New York City

There's no better excuse to drink excess amounts of tequila than everyone's favorite holiday: Cinco de Mayo....read more ›

by Hannah Warne Apr 17, 2018
SPONSORED
Drink Nation Store Rectangle
Budweiser is Now Selling an Orange Beer

Budweiser is Now Selling an Orange Beer

Budweiser is adding a new flavor to its iconic Bud Light line: Bud Light Orange. The new flavor will be available from April until September....read more ›

by Alexander Frane Apr 17, 2018
Buffalo Trace Just Celebrated Seven Million Barrels Since Prohibition

Buffalo Trace Just Celebrated Seven Million Barrels Since Prohibition

Buffalo Trace Distillery in Frankfort, Kentucky rolled out its seven millionth barrel of whiskey since Prohibi...read more ›

by Alexander Frane Apr 17, 2018
Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones are releasing the second beer in their Royal Reserve collection, which will roll ou...read more ›

by The Drink Nation Apr 12, 2018
The Best Spots to Drink Rum in New York City

The Best Spots to Drink Rum in New York City

The best part about is a rum cocktail is that it instantly transports you to more tropical destinations with one sip. While you're waiting on some war...read more ›

by Hannah Warne Apr 10, 2018
Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's, purveyor of fine American dining and cocktails, is reinstituting its $1 margarita deal. ...read more ›

by Alexander Frane Apr 10, 2018
Aldi Makes Global Award Winning Gin for Less than $15

Aldi Makes Global Award Winning Gin for Less than $15

Aldi, a German supermarket chain, has won gold for their affordable gin at the International Spirts Challenge (ISC) for the second year in row....read more ›

by Jessie Donofrio Apr 10, 2018
Chipotle is Testing a New Frozen Cocktail

Chipotle is Testing a New Frozen Cocktail

Chipotle, the popular fast-casual Mexican chain, has begun to test a brand new boozy menu item - the frozen paloma margarita. ...read more ›

by Jessie Donofrio Apr 3, 2018
SPONSORED
Drink Nation Home Bar Project Rectangle
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close