America's Newest Odd Couple: Our National Parks and Budweiser

by Ryan Hudak on May 12, 2015 in Culture

Budweiser has provided a lot of fodder for us (and many others) of late, whether it’s from A-B’s insistence that the NFL clean-up its act all while sponsoring a room at a brothel, using a Super Bowl ad to make fun of all craft beer drinkers and the brewery it had just purchased, coming up with possibly the lamest ad campaign ever with the “Up for Whatever” nonsense, or turning that ad campaign distinctly rapey. Now, Budweiser is trying to ruin our beautiful national park system.

Of course, the National Park Foundation isn’t free of blame—they’re the ones who put on hold the no alcohol sponsorships rule to make a cool $2.5 million over the next two years, which is sure to really put a dent in the reported $11.5 billion backlog in upgrades and repairs for the park system.  

But what will this mean for you, the hopefully non-consumer of Bud Light? Probably just that you’ll see the Statue of Liberty on some Bud Light bottles and have another event to avoid when A-B InBev throws a “pretty epic surprise concert” this summer. I’m sure Iggy Azalea playing in the middle of Yellowstone will be a huge hit, especially since most national parks ban alcohol.

In the end, though, this just shows that InBev is completely oblivious to reasonable marketing strategies. As Budweiser’s VP Brian Perkins says, “It’s fitting for Budweiser—a big, bold brand—to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging.” Why is this fitting? And if some Budweiser-drinking hayseed needs a bottle of terrible beer to clue them in to Mount Rushmore or the Grand Canyon, chances are that hayseed is not all that interested in seeing America. Once again, Budweiser is skirting the real issue that is losing them market share (the taste of its beer) and pandering to the “’MURICA!” screaming boobs that already drink its beer.

A picture or a saying on a bottle isn’t going to get anyone out of their trailer to experience a crazy night out or go to a national landmark, Budweiser. Start dealing with the actual crux of the matter and maybe people will actually stop laughing at you. Maybe.

Photo via Budweiser 


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Where to Watch the 2018 Kentucky Derby in NYC

Where to Watch the 2018 Kentucky Derby in NYC

Here's where to watch the 2018 Kentucky Derby in NYC....read more ›

by Hannah Warne Apr 24, 2018
Where to Celebrate Cinco de Mayo 2018 in New York City

Where to Celebrate Cinco de Mayo 2018 in New York City

There's no better excuse to drink excess amounts of tequila than everyone's favorite holiday: Cinco de Mayo....read more ›

by Hannah Warne Apr 17, 2018
SPONSORED
Drink Nation Store Rectangle
Budweiser is Now Selling an Orange Beer

Budweiser is Now Selling an Orange Beer

Budweiser is adding a new flavor to its iconic Bud Light line: Bud Light Orange. The new flavor will be available from April until September....read more ›

by Alexander Frane Apr 17, 2018
Buffalo Trace Just Celebrated Seven Million Barrels Since Prohibition

Buffalo Trace Just Celebrated Seven Million Barrels Since Prohibition

Buffalo Trace Distillery in Frankfort, Kentucky rolled out its seven millionth barrel of whiskey since Prohibi...read more ›

by Alexander Frane Apr 17, 2018
Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones are releasing the second beer in their Royal Reserve collection, which will roll ou...read more ›

by The Drink Nation Apr 12, 2018
The Best Spots to Drink Rum in New York City

The Best Spots to Drink Rum in New York City

The best part about is a rum cocktail is that it instantly transports you to more tropical destinations with one sip. While you're waiting on some war...read more ›

by Hannah Warne Apr 10, 2018
Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's, purveyor of fine American dining and cocktails, is reinstituting its $1 margarita deal. ...read more ›

by Alexander Frane Apr 10, 2018
Aldi Makes Global Award Winning Gin for Less than $15

Aldi Makes Global Award Winning Gin for Less than $15

Aldi, a German supermarket chain, has won gold for their affordable gin at the International Spirts Challenge (ISC) for the second year in row....read more ›

by Jessie Donofrio Apr 10, 2018
Chipotle is Testing a New Frozen Cocktail

Chipotle is Testing a New Frozen Cocktail

Chipotle, the popular fast-casual Mexican chain, has begun to test a brand new boozy menu item - the frozen paloma margarita. ...read more ›

by Jessie Donofrio Apr 3, 2018
SPONSORED
Drink Nation Home Bar Project Rectangle
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close