Blow Your GIF-Loving Mind With Beer Labels in Motion

by The Drink Nation on Jul 25, 2013 in Beer
Blow Your GIF-Loving Mind With Beer Labels in Motion

What’s the same about every beer label you’ve ever seen? They’re static, still, unmoving. Thanks to Trevor Carmick, you can now look at craft labels in a whole new way. Carmick creates “Beer Labels in Motion,” which are basically hand-crafted cinemagraph GIFs made from beer labels.

Beer-related or not, the GIF is the medium of the moment. GIFs are the hippest, easiest way to communicate all kinds of things, from expressing an emotion or making a joke to reliving a sports play or critically examining any moment in time. GIFs are also art, especially in the subcategory known as cinemagraphs. Often made from movie clips, these are still images in which just specific sections loop. It’s a beautiful and sometimes uncanny effect.

What Carmick has done is combine custom animation with terrific photography and created a series of beer labels like you’ve never seen before. They move! Bigfoot tromps across the bottom of Yeti Imperial Stout by Great Divide. Dogfish Head’s famous shark slithers in and out of the oval on 60 Minute IPA. Magic Hat No. 9 looks trippier than ever.

They’re all fantastic, so click over and give the Tumblr a follow. Your eyes will thank you.
 

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Ryan Reynolds & Aviation Gin Have Released a New, Hilarious Making-Of Video

Ryan Reynolds & Aviation Gin Have Released a New, Hilarious Making-Of Video

Ryan Reynolds & Aviation Gin have been teaming up to create some of the funniest ads in the business for quite...read more ›

by The Drink Nation Jan 4, 2019
Pedialyte Has a New Product That Might Help Cure Your Next Hangover

Pedialyte Has a New Product That Might Help Cure Your Next Hangover

If you've been picking up Pedialyte at the corner store after a long night of drinking, you're not alone — a...read more ›

by The Drink Nation Jan 4, 2019
Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler has a new role - she has opened a wine store, Zula Wines & Spirits, in Brooklyn's Park Slope, according to Eater. ...read more ›

by The Drink Nation Dec 11, 2018
SPONSORED
Drink Nation Store Rectangle
Red Spot Whiskey Has Returned after 50 Years Out of Production

Red Spot Whiskey Has Returned after 50 Years Out of Production

After 50 years out of production, Red Spot Whiskey has returned to join the Spot Whiskeys family once again....read more ›

by The Drink Nation Nov 26, 2018
Miller High Life is Now Available in Champagne Bottles

Miller High Life is Now Available in Champagne Bottles

Miller High Life, commonly known as the 'Champagne of Beers,' is now available in actual champagne bottles for a limited run during the holiday season...read more ›

by The Drink Nation Nov 13, 2018
Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels has debuted a boozy advent calendar filled with, naturally, whiskey, just in time for the holiday...read more ›

by The Drink Nation Nov 13, 2018
Behind the Bar: Jason Wise, Director of the SOMM Documentary Film Series

Behind the Bar: Jason Wise, Director of the SOMM Documentary Film Series

For this installment of Behind the Bar, we spoke to Jason Wise, documentary filmmaker and director of the new ...read more ›

by The Drink Nation Oct 31, 2018
Beam Suntory Has Launched a Japanese Vodka & Gin

Beam Suntory Has Launched a Japanese Vodka & Gin

Beam Suntory, one of the largest producers of both American and Japanese whiskeys in the world, has introduced two new clear spirits to its lineup: Ha...read more ›

by The Drink Nation Oct 29, 2018
You Can Now Minor in Bourbon at This Kentucky University

You Can Now Minor in Bourbon at This Kentucky University

Thanks to the booming bourbon tourism industry in Kentucky, the state's Midway University now offers a minor in Bourbon Studies as part of their under...read more ›

by The Drink Nation Oct 29, 2018
You Can Make Your Own Whiskey at This Virginia Beach Hotel

You Can Make Your Own Whiskey at This Virginia Beach Hotel

If you've always wanted to make your own whiskey, you're in luck - a hotel in Virginia Beach is letting guests make their own barrels of whiskey....read more ›

by The Drink Nation Oct 15, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close