Craft Brewery Stands in Budweiser's Way of Trademarking "Brewed the Hard Way"

by Ryan Hudak on Jun 12, 2015 in Beer
Craft Brewery Stands in Budweiser's Way of Trademarking

Oh, Budweiser. First, you give us plenty of fodder with your ridiculous Super Bowl commercial, deliberately insulting the craft breweries you are buying up for yourself and trying to convince us that your beer is “brewed the hard way,” because all other brewers take the easy way out of brewing somehow. Then, you roll out the sometimes-rapey, always stupid “Up for Whatever” ad campaign thinking it will somehow appeal to millennials since they’re all idiots who fall for that kind of thing. And now, you’re revisiting the Super Bowl ad, but probably not in the way you had imagined.

Five days after the ad aired, Budweiser filed a trademark application for “Brewed the Hard Way,” probably so they could further try to insult the craft breweries that are handily taking Bud’s market share. The problem with the trademark application, though, is that small Martin City Brewing Company in Missouri filed a trademark for “Hard Way IPA” only FOUR days after the ad aired. Why Budweiser wouldn’t have begun the process before they announced something to the world, I don’t know, but now Martin City has the upper hand.

Especially since they filed an “actual use” trademark, which means they already had the phrase in use, and Budweiser filed an “intent to use” trademark, meaning they intend to use it sometime in the future. Unfortunately for Bud, actual use trumps intent to use as far as filing priority goes. As does date of filing. Whoops!

So now Budweiser is getting it from craft beer again since their trademark filing has been put on hold until a decision has been made on Martin City’s filing. There is a part of the process where people can challenge a trademark filing, so we’ll see if Budweiser comes out swinging or if they leave well-enough alone (spoiler alert: the boobs at Budweiser keep kicking themselves, so they’ll probably take on the little guy again). Keep watching, because it may get nasty.

Even nastier than a Bud Light Lime.

Photo via YouTube


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

For this installment of Behind the Bar, we got the chance to interview award-winning bartender Jillian Vose, who is currently the bar manager and beve...read more ›

by The Drink Nation Jan 16, 2018
Head to These 2018 Winter Festivals & Events in New York City

Head to These 2018 Winter Festivals & Events in New York City

Just because it's winter doesn't mean the fun has to stop. With a new year comes new opportunities to try some of the best food and drinks that New Yo...read more ›

by Hannah Warne Jan 16, 2018
Where to Drink in the Flatiron District

Where to Drink in the Flatiron District

Centrally located with countless bars and restaurants, the Flatiron district will quickly become your new after-work go-to once you've tried these hap...read more ›

by Hannah Warne Jan 16, 2018
SPONSORED
Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones might not be coming back until 2019, but you can still drink like Tyrion Lannister with the ne...read more ›

by Drink Philly Jan 12, 2018
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

In this installment of Behind the Bar, The Drink Nation had the unique opportunity to chat with Jimmy Russell,...read more ›

by The Drink Nation Dec 20, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close