Pernod Now Owns Del Maguey Mezcal

by Alexander Frane on Jun 12, 2017 in Liquor
Pernod Now Owns Del Maguey Mezcal

Ron Cooper didn’t make a dime on Del Maguey, his mezcal company, for the first 15 or so years of its life. Instead, he went so far as to sell his art to support the farmers that created the small batch mezcals he was importing to the States. He didn’t get into the mezcal business to make money; he got into it because he recognized the artistry behind it. He wanted to support the mezcaleros that made it, and introduce that art to the US, which is why it’s a bit shocking for the mezcal community that on June 7, 2017, Cooper announced that Pernod-Ricard, one of the world’s top spirits companies, would be acquiring Del Maguey.

Del Maguey is currently the number one mezcal company in the United States. The brand works with twelve families across twelve different farms, most of whom have been with the company since its inception. Cooper had been approached by multiple companies over the years and rejected every offer made on Del Maguey but, over the last year, he’s been in talks with Pernod to buy a majority stake for a currently undisclosed amount.
 
It’s impossible to deny the impact that Cooper and Del Maguey have had on the American liquor scene. While the company wasn’t the first to bring mezcal to the States, it’s one of, if not the, most influential mezcal brands. Cooper helped to shape the American perception of mezcal, as a fine craft spirit made on a local, traditional level.
 
Luckily, the sale to a conglomerate like Pernod doesn’t mean the end of Del Maguey, or mezcal culture, as we know it. Reportedly all aspects of the Del Maguey, from the senior staff to the operations in Mexico, will remain the same. Mezcalitos.com published an email from Cooper, where he wrote of Pernod-Ricard as “a partner that understands exactly what Del Maguey is, a partner that wants Del Maguey to continue to be exactly who we have always been.”
 
With the growing popularity of mezcal amongst bartenders and consumers, it’s understandable why a company like Pernod would want to join the action, and with Del Maguey being not only the top mezcal brand, but also one of the most well regarded, it’s an obvious choice for investing.
 

Photo via Del Maguey on Facebook

 

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Ring The Alarm! A Brooklyn Brewery Just Released Bieryonce, A Beer Dedicated to Queen B

Ring The Alarm! A Brooklyn Brewery Just Released Bieryonce, A Beer Dedicated to Queen B

The female owned and operated Lineup Brewery has released Bieryonce, a German pilsner named after and dedicate...read more ›

by Jessie Donofrio Dec 5, 2017
Where to Drink Festively in New York City This Holiday Season

Where to Drink Festively in New York City This Holiday Season

Speaking of good spirits, we're rounding up the most festive bars and pop ups in New York City....read more ›

by Kerry Jepsen Dec 5, 2017
This Winemaker is Releasing A 'Saturday Night Live' Line

This Winemaker is Releasing A 'Saturday Night Live' Line

Live from New York, it's Saturday Night Wine! Your late-night Saturday drinking choices just got more thematic, as winemaker Lot18, in collaboration w...read more ›

by Alexander Frane Nov 30, 2017
SPONSORED
Remnants of the World's Oldest Wine Found in Georgia

Remnants of the World's Oldest Wine Found in Georgia

Researchers have found 8000-year-old pottery in Georgia that contains remnants of wine compounds, making it the earliest evidence found thus far of wi...read more ›

by Jessie Donofrio Nov 28, 2017
Where to Toast to Repeal Day 2017 in New York City

Where to Toast to Repeal Day 2017 in New York City

Repeal Day is the Day when, back in 1933, the 21st Amendment to the Constitution was ratified, repealing the 18 Amendment - which means booze became l...read more ›

by Kerry Jepsen Nov 28, 2017
Do You Realize The Flaming Lips are Teaming Up with Dogfish Head?

Do You Realize The Flaming Lips are Teaming Up with Dogfish Head?

In early 2018, the Flaming Lips will take a break from battling pink robots and crowd-surfing in giant balloon...read more ›

by Alexander Frane Nov 28, 2017
Things No One Asked For: The SIXOVERONE, A Multi-Bottle Opener

Things No One Asked For: The SIXOVERONE, A Multi-Bottle Opener

SIXOVERONE is making a six-bottle opener, just in case you don't have time to open each bottle individually....read more ›

by Ryan Hudak Nov 27, 2017
You Can Now Get Whisky in Pouches

You Can Now Get Whisky in Pouches

Those who long for the days of drinking Capri Suns but also enjoy tasting new Scotch whiskies every month are in for a treat, as there is now a servic...read more ›

by Alexander Frane Nov 27, 2017
Where to Drink on Thanksgiving 2017 in New York City

Where to Drink on Thanksgiving 2017 in New York City

Sticking around the city for the Thanksgiving holiday? Whether you're with friends or family, making a bar stop after the turkey is a perfectly accept...read more ›

by Kerry Jepsen Nov 21, 2017
Drake's Dad Makes Fun of Him in New Ad for Virginia Black Whiskey

Drake's Dad Makes Fun of Him in New Ad for Virginia Black Whiskey

Dennis Graham, an R&B singer, very suave gentleman, and Drake's dad, stars in a new ad with his son to promote his new brand of whiskey, Virginia Blac...read more ›

by Jessie Donofrio Nov 21, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close