Budweiser Wants to Be the First Beer Consumed on Mars

by Jessie Donofrio on Mar 16, 2017 in Beer

In what is undoubtedly the company’s latest publicity stunt, Budweiser announced Saturday, March 11 at SXSW in Austin, Texas that they are looking into becoming the first beer to be consumed on Mars.

Kate Mara from The Martian and retired astronaut Clay Anderson joined a panel discussion with two Budweiser executives to speak about Budweiser’s ideas and plans to develop a beer for consumption on the Red Planet.

“Any time you go from a gravity based environment, like we have every day, and then you go into a zero gravity environment and you put carbonation in a beverage, it’s going to cause issues,” said Anderson. “Having things like a Budweiser while you’re sailing through open space - that’s a big idea right? It’s to create home away from home.”

Indeed, it is a very grandiose idea. The company is beginning to test ways to develop a version of their beer that can be consumed in a micro-gravity environment. Some of the logistics of that include experiments with the effects of Mar’s atmosphere on barley malt.

“When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind," said Vice President of Budweiser Ricardo Marques in a press release.

Photo via Flickr user Jhong Dizon | Photography

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Where to Celebrate Cinco de Mayo 2017 in New York City

Where to Celebrate Cinco de Mayo 2017 in New York City

New York City is abundant in great Mexican hotspots and to make sure you land at the right ones, we've rounded up some of the best to spice up your Ci...read more ›

by Kerry Jepsen Apr 25, 2017
Behind the Bar: Trevor Schneider, US Reyka Vodka Ambassador

Behind the Bar: Trevor Schneider, US Reyka Vodka Ambassador

This installment of Behind the Bar is focused on Trevor Schneider, the US brand ambassador for the Icelandic Reyka Vodka....read more ›

by Alexander Frane Apr 19, 2017
Bars with Great Live Music in New York City

Bars with Great Live Music in New York City

The Big Apple is brimming with talented musicians who have as much of an affinity for a dimly lit atmosphere with a pint as you do....read more ›

by Kerry Jepsen Apr 19, 2017
SPONSORED
Try These New Bars Coming to New York City This Spring

Try These New Bars Coming to New York City This Spring

The landscape of New York City bars and restaurants is ever-changing — it’s one of the things that makes The Big Apple so big and delicious. With ...read more ›

by Kerry Jepsen Apr 12, 2017
Drinking Wine is the Best Mental Exercise, According to Science

Drinking Wine is the Best Mental Exercise, According to Science

Can drinking wine actually be beneficial to your health? A professor of neuroscience at Yale may have found an answer....read more ›

by Alexander Frane Apr 12, 2017
This Summer, You Can Drink Your Rose Out Of a Forty

This Summer, You Can Drink Your Rose Out Of a Forty

A company called Forty Ounce Wines is now selling this warm-weather wine in forties, giving drinkers a whole new way to drink 'rose all day.'...read more ›

by The Drink Nation Apr 10, 2017
Follow in Anthony Bourdain's Footsteps with 'Explore Parts Unknown'

Follow in Anthony Bourdain's Footsteps with 'Explore Parts Unknown'

Ever feel inspired by celebrity chef Anthony Bourdain's world travels? Wish you could trace his steps and go o...read more ›

by Alexander Frane Apr 10, 2017
New York City's Best Bottomless Brunches

New York City's Best Bottomless Brunches

As the days get warmer, nothing is more enticing than brunching in NYC. Brunch in New York is a culture in and of itself and those who partake know no...read more ›

by Kerry Jepsen Apr 4, 2017
Buffalo Trace is Now Aging Bourbon in 300 Year Old Barrels

Buffalo Trace is Now Aging Bourbon in 300 Year Old Barrels

Oak barrels are an essential part of what makes bourbon bourbon. For one, there's a legal requirement that bourbon be aged in newly charred oak contai...read more ›

by Alexander Frane Mar 31, 2017
Southern Tier Releases Girl Scout Cookie Flavored Beer

Southern Tier Releases Girl Scout Cookie Flavored Beer

New York based brewery Southern Tier has announced their latest spring release - 'Thick Mint,' an imperial stout brewed with chocolate and mint. ...read more ›

by Jessie Donofrio Mar 28, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close