Budweiser Wants to Be the First Beer Consumed on Mars

by Jessie Donofrio on Mar 16, 2017 in Beer

In what is undoubtedly the company’s latest publicity stunt, Budweiser announced Saturday, March 11 at SXSW in Austin, Texas that they are looking into becoming the first beer to be consumed on Mars.

Kate Mara from The Martian and retired astronaut Clay Anderson joined a panel discussion with two Budweiser executives to speak about Budweiser’s ideas and plans to develop a beer for consumption on the Red Planet.

“Any time you go from a gravity based environment, like we have every day, and then you go into a zero gravity environment and you put carbonation in a beverage, it’s going to cause issues,” said Anderson. “Having things like a Budweiser while you’re sailing through open space - that’s a big idea right? It’s to create home away from home.”

Indeed, it is a very grandiose idea. The company is beginning to test ways to develop a version of their beer that can be consumed in a micro-gravity environment. Some of the logistics of that include experiments with the effects of Mar’s atmosphere on barley malt.

“When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind," said Vice President of Budweiser Ricardo Marques in a press release.

Photo via Flickr user Jhong Dizon | Photography

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Brewery in Scotland is Marketing the 'World's Strongest Beer'

A Brewery in Scotland is Marketing the 'World's Strongest Beer'

A Scottish brewery, Brewmeister, is marketing the strongest beer in the world: Snake Venom....read more ›

by The Drink Nation Aug 15, 2017
In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

In Case You Had Forgotten, Drew Barrymore Tells Us How to Drink Wine

Back in April, Drew Barrymore sat down for an interview with Vogue about her latest rose from her wine company...read more ›

by Jessie Donofrio Aug 15, 2017
Things No One Asked For: Prosecco Donuts

Things No One Asked For: Prosecco Donuts

In case you were tired of drinking Prosecco the regular way, a New York bakery has introduced a new way to imbibe it: a Prosecco donut....read more ›

by Ryan Hudak Aug 8, 2017
SPONSORED
Head to These New York City Bars for National Rum Day, August 16

Head to These New York City Bars for National Rum Day, August 16

We've rounded up where you can get some of the best rums and rum cocktails in New York City to celebrate National Rum Day....read more ›

by Kerry Jepsen Aug 8, 2017
This New York Winery is Producing a Rose-Inspired Gin

This New York Winery is Producing a Rose-Inspired Gin

Can't decide between a gin & tonic and a glass of rose? Thanks to Wolffer Estate Vineyard's newest gin release, you don't have to choose....read more ›

by The Drink Nation Aug 8, 2017
Since Humans Aren't Creative Enough, Robots May Be Naming Our Beers Soon

Since Humans Aren't Creative Enough, Robots May Be Naming Our Beers Soon

Research scientist Janelle Shane decided to take matters into her own hands - well actually, the hands of robo...read more ›

by Jessie Donofrio Aug 8, 2017
Here's Where You'll Be Celebrating National Rye Month in New York City

Here's Where You'll Be Celebrating National Rye Month in New York City

In case you didn't know, August is National Rye Month. Yes, for an entire month, we celebrate the spirit that ...read more ›

by Kerry Jepsen Aug 1, 2017
Guillermo del Toro and Patron Tequila Collaboration Release

Guillermo del Toro and Patron Tequila Collaboration Release

Guillermo del Toro, Mexican writer, designer, and director for films such as Pan's Labyrinth and Hellboy, is working with Patron Tequila on a new expr...read more ›

by Alexander Frane Aug 1, 2017
Things No One Asked For: The Wine Necklace

Things No One Asked For: The Wine Necklace

Drinking wine can be such a hassle. First, you have to hold the glass in your hand like some kind of animal. Then, if you want to do something with ...read more ›

by Ryan Hudak Aug 1, 2017
Beer Brand Aurosa Makes Beer 'For Women,' Women Say They Already Have a Beer, and It's Called Beer

Beer Brand Aurosa Makes Beer 'For Women,' Women Say They Already Have a Beer, and It's Called Beer

Throw away your beer stash ladies, because a Czech beer company has made the only beer we will need. The compa...read more ›

by Jessie Donofrio Aug 1, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close