A Swedish Brewery is Coming Out With a Shower Beer

by Ryan Hudak on Jan 10, 2017 in Beer

After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer.  The Swedish craft brewery PangPang, in conjunction with creative agency Snask (which came up with the concept and product design), has designed all facets of the beer for optimal shower consumption, up to and including the mini 6-oz bottles “meant to gulp in three sips while standing in the shower.” Also worth mentioning is the fact that the beer is 10% ABV.  What a time to be alive.

In addition to the size and alcohol content being designed for the perfect accompaniment to soapy, naked bodies, the beer also has a slightly soapy taste to it.  As brewery founder Frederik Tunedal explains, “I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers.  This lets it develop a soapy flavor that in some beers is considered an off flavor.”  Other than the soapiness, the beer is described as a sweet pale ale heavily hopped with Citra hops, giving it a citrusy and herbal flavor.
 
Despite the flavor profile sounding a lot like shampoo, the first batch of the beer sold out almost immediately, and the brewery is working on more (though no word on if they’ll send it stateside).
 
And if you don’t necessarily like beer in the shower — or, more than likely, you’ve brought three or four of the micro bottles in with you and can’t finish them all — the beer’s recipe actually doubles as a conditioner.  So pour a little in your mouth, a little on your head, rinse, and repeat.    

Photo via Snask & PangPang

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Keurig and AB InBev Partner to Create a Homebrew Appliance

Keurig and AB InBev Partner to Create a Homebrew Appliance

It seems like every week AB InBev is in the news with a bright new idea or stunt, and this time Keurig, wants in on the action. According to CNN Money...read more ›

by Jessie Donofrio Jan 17, 2017
The Inventor of the Solo Cup Has Passed Away

The Inventor of the Solo Cup Has Passed Away

Robert L. Hulseman, who invented the infamous Solo cup present at countless frat parties, barbecues and tailgates, passed away on December 30, 2016 at...read more ›

by The Drink Nation Jan 10, 2017
SPONSORED
Female Brewers Have Teamed Up to Create a Charitable Anti-Trump Brew

Female Brewers Have Teamed Up to Create a Charitable Anti-Trump Brew

A group of six female badasses from breweries in Denver, Colorado have partnered to create a charitable beer j...read more ›

by Jessie Donofrio Jan 10, 2017
A Swedish Brewery is Coming Out With a Shower Beer

A Swedish Brewery is Coming Out With a Shower Beer

After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer. ...read more ›

by Ryan Hudak Jan 10, 2017
New Tennessee Law Makes Way for High-Gravity Beers

New Tennessee Law Makes Way for High-Gravity Beers

Tennessee residents, rejoice: you can now pick up beers from your local grocery store with up to 10.1% alcohol - all the better to help put out the fl...read more ›

by Alexander Frane Jan 10, 2017
Check Out These Upcoming Winter Food & Drink Events in New York City

Check Out These Upcoming Winter Food & Drink Events in New York City

New York City is a great hub of international culture and celebration, so here at Drink NYC, we've rounded up ...read more ›

by Kerry Jepsen Jan 10, 2017
Make These New Year's NYC Bar Resolutions For A Great 2017

Make These New Year's NYC Bar Resolutions For A Great 2017

The start of a new year means fresh beginnings and time to hit the reset button - it's a chance to make a list of goals, resolutions, or intentions to...read more ›

by Sonie Guseh Jan 10, 2017
The Kosher Food & Wine Experience is Returning to Chelsea Piers, February 13

The Kosher Food & Wine Experience is Returning to Chelsea Piers, February 13

For the 11th year in a row, The Kosher Food and Wine Experience is returning to New York City on Monday, Febru...read more ›

by Patrick Jones Jan 4, 2017
Miller High Life, The Champagne of Beers, Now Has Champagne Bottles

Miller High Life, The Champagne of Beers, Now Has Champagne Bottles

Just in time for the New Year, Miller High Life, AKA 'The Champagne of Beers,' has recently launched full 750 ...read more ›

by Alexander Frane Jan 4, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close