MillerCoors Responds to Blue Moon Lawsuit

by Ryan Hudak on Aug 4, 2015 in Beer

A few weeks ago, I told you about the boner who sued MillerCoors because he thought he was drinking craft beer when he bought his cases of Blue Moon. Well, MillerCoors finally had their law firm release a statement, and I’ve got to say, as much as I don’t want to support them, they’re pretty much 100% correct. And the guy is still an idiot.

MC picked apart the guy’s arguments, starting with the fact that their name doesn’t appear on any of the Blue Moon packaging. And that’s because, legally, it doesn’t have to. Blue Moon Brewing Company is a registered trade name for MillerCoors, so they can use that name without using their own. The same way The Kellogg Company doesn’t have to put its name on any Kashi boxes, or Frito-Lay doesn’t have to put its name on Stacy’s Pita Chips, or PepsiCo doesn’t have to put its name on Naked Juice. It’s just the way the world works, and MC is no different than any other company. If you think something you love may be owned by an evil conglomerate, do some digging and find out because it probably is. With the internet and the prevalence of information today, ignorance is no excuse.

As for the term “artfully crafted”—not that it necessarily has anything at all to do with “craft beer,” as I mentioned before—MillerCoors points out the obvious, that “craft beer” is not a defined or federally enforced term in any way. The Brewer’s Association has defined “American Craft Brewery,” but they have no rulemaking authority, and no one has to pay attention to anything they say. It’s much like Jeep “trail rating” something—the trail rating was made up by Jeep and only applies to their cars. BA’s definition of craft is arbitrary, anyway, as they keep changing it to fit in the breweries they need to fit in.

As much as I hate to side with the macros, MC is pretty well in the right here. But as bad as I feel trying to defend MillerCoors, it’s all made a bit easier by the fact that at least they aren’t Budweiser.

Photo via Blue Moon Brewing Company


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

For this installment of Behind the Bar, we got the chance to interview award-winning bartender Jillian Vose, who is currently the bar manager and beve...read more ›

by The Drink Nation Jan 16, 2018
Head to These 2018 Winter Festivals & Events in New York City

Head to These 2018 Winter Festivals & Events in New York City

Just because it's winter doesn't mean the fun has to stop. With a new year comes new opportunities to try some of the best food and drinks that New Yo...read more ›

by Hannah Warne Jan 16, 2018
Where to Drink in the Flatiron District

Where to Drink in the Flatiron District

Centrally located with countless bars and restaurants, the Flatiron district will quickly become your new after-work go-to once you've tried these hap...read more ›

by Hannah Warne Jan 16, 2018
SPONSORED
Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones might not be coming back until 2019, but you can still drink like Tyrion Lannister with the ne...read more ›

by Drink Philly Jan 12, 2018
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

In this installment of Behind the Bar, The Drink Nation had the unique opportunity to chat with Jimmy Russell,...read more ›

by The Drink Nation Dec 20, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close