This Carlsberg Product Line Brings a New Meaning to the Phrase "Shower Beer"

by Ryan Hudak on Jul 7, 2015 in Culture

What is it with people wanting to cover themselves in booze? I realize that drinking a lot of it can be fun, but having alcohol-scented clothing and the ability to hide it in your clothes or your fake baby may be taking things a bit too far. Thankfully, someone has stood up and said, “No! That is not far enough!” The good folks at Carlsberg have now made it so you can literally bathe in beer—and not in a drunken dare kind of way.

The Danish brewery has just released a line of grooming products, presumably just for men, which includes everything from shampoo and conditioner to body lotion. The main ingredients in the products (hops, yeast, and barley—surprise, surprise) are rich in both vitamin B and silicium, which are said to have excellent beautifying properties for skin and hair.  

Even though each product will have about 5 grams of freeze-dried beer added, no word yet on how it is scented. Hopefully the smell will be more piney hops than all-night-bender beer, but there will surely be a market for either. And while 5 grams is next to nothing compared to the volume of the products—or compared to anything, really—we expect some morons to try to drink someone’s shampoo for a quick drink.

Carlsberg’s bottles for the products look classy enough, which may help hurdle the stigma some people may have with bathing themselves with beer.  But, of course, some people will be way into that—the people who will wash their hair in Carlsberg, put on their Johnny Walker-scented shirt and their shoes with Johnny Walker bottles in them, and choose between their Boozie and Drinking Jacket for their night out. But even they will know to leave the Cool Baby at home.

Photos via Carlsberg


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

Behind the Bar: Jillian Vose of The Dead Rabbit Grocery & Grog

For this installment of Behind the Bar, we got the chance to interview award-winning bartender Jillian Vose, who is currently the bar manager and beve...read more ›

by The Drink Nation Jan 16, 2018
Head to These 2018 Winter Festivals & Events in New York City

Head to These 2018 Winter Festivals & Events in New York City

Just because it's winter doesn't mean the fun has to stop. With a new year comes new opportunities to try some of the best food and drinks that New Yo...read more ›

by Hannah Warne Jan 16, 2018
Where to Drink in the Flatiron District

Where to Drink in the Flatiron District

Centrally located with countless bars and restaurants, the Flatiron district will quickly become your new after-work go-to once you've tried these hap...read more ›

by Hannah Warne Jan 16, 2018
SPONSORED
Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones might not be coming back until 2019, but you can still drink like Tyrion Lannister with the ne...read more ›

by Drink Philly Jan 12, 2018
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

In this installment of Behind the Bar, The Drink Nation had the unique opportunity to chat with Jimmy Russell,...read more ›

by The Drink Nation Dec 20, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close